Nuevo Mundo's signature colors are yellow and blue. To align with the video's superhero theme, we drew inspiration from 'Invincible' for the primary color palette, utilizing their iconic yellow and blue combination. We also incorporated touches of orange and pink as complementary colors to enhance the prominence of the main colors.

The customer desired a unique blend of styles, combining hip-hop elements, such as the bandana and blue trumpet, with a festive party atmosphere.

For the homeowner's scenes, we sought to create visual contrast, opting for a dress paired with a long-sleeved garment for an unexpected aesthetic. These two scenes were filmed at night to capture the delivery's arrival. The laboratory scene, however, was filmed during the day at an actual laboratory in Guayana, allowing us to optimize our filming schedule.

For the scientist, we were thinking live-action Dexter's Lab. Or like, Professor Utonium from Powerpuff Girls, or even those lab scenes from Breaking Bad.

We designed a custom delivery box for the commercial, aiming for a superhero-inspired aesthetic, eschewing typical plastic bags or gift wrapping. This box served as the container for Nuevo Mundo's products.

The delivery guy was supposed to look like a pro biker, almost Formula 1 level. He was our superhero, after all. So, his outfit had to be flashy and yellow. And since he had long hair, we gave him this awesome, one-of-a-kind hairstyle.