The initial concept for this Budapest-inspired space was to recreate a kind of tourist stop at the Villa Africana location. The intention was to create an experience room, where this 'stop' was one of the universe options. For the adaptation to the commercial, we adjusted the concept to the video format.

During pre-production, we defined the concept and divided the room space into three areas: Reception, Elevator and Room. We looked for furniture, researched the set design and selected the ideal paint tones. We also took care of the wardrobe preparation. The Luisito staff painted the entire room from scratch, using removable cardboard to facilitate decoration. In addition, some carpenters built the elevator simulation space from scratch. Thus, we managed to recreate the 'Hotel Budapest' in Puerto Ordaz."

To recreate the hotel reception, we used pink cardstock to frame the closet doors, giving them a distinctive touch. We found a piece of furniture that perfectly simulated a reception desk. The 'Reception' sign was built from scratch by some very talented carpenters. The Luisito team was in charge of getting the carpet. And for the table decoration, we chose an old telephone, which was where the receptionist listens to the voice note. 

The elevator was built from scratch by our team of builders. We didn't create a complete cubicle, but rather two doors that simulated the corner of an elevator. It was a special design for this scene, as the illuminated 'Villa Africana' button was crucial to the story. The costumes for the receptionist and the elevator operator (Eloy, a team member who appears in the voice note, hence her look) were inspired by the main characters of 'The Grand Budapest Hotel'.

Just like the elevator's 'little engine', this box was specifically designed to emulate the delivery boxes from Mendel's bakery. Wes Anderson's team is a benchmark in design and attention to detail, and we wanted to pay them a small tribute. 

We built this part of the room from the ground up too. We painted the walls, set up the bed, and brought in all the props. This is the last scene of the commercial, and part of the set was also going to be used as a kind of permanent setup for Luisito's planned experience room.