We envisioned a Santa Claus that departed from traditional portrayals, opting for a casual and unconventional character. Therefore, we outfitted him with a Christmas jacket, hat, sunglasses, a graphic tee, shorts, and a cigar.

In this scene, Santa is seated on a wooden chair, reviewing Christmas letters. He opens a third letter and reads, 'Santa, I want a Luisito Burger.' Notably, the actor portraying Santa is a real-life Luisito delivery driver and a former Santa Claus for events.

Originally, the scene relied solely on voice-overs. However, Rheyder, the actor, delivered an improvised performance, adding a unique and special touch to the commercial.

We sought to create an Elf character with a classic Christmas aesthetic, but with a modern, laid-back style. This was achieved through a beanie with ears, headphones, rings, an orange jacket over a green sweater, and the signature Luisito sunglasses.

In this scene, Eliazar, Luisito's actual cook, is shown in his kitchen, with the brand's sign, delivering the order to the letter's recipient, dressed as an elf. The comment 'And my iron?' was a humorous reference to this situation. Luisito's employees are really good performers.

From the initial moodboard stage, they were ideal for portraying the family ordering the burger. For the Christmas dinner scene, we adapted the existing house elements to create a warm and festive atmosphere. This concluded the three scenes, with Santa delivering the final message about the delivery service.