Born from the collaboration of two creatives from Guayaquil (Ecuador) and Guayana (Venezuela), GUÁ-GUÁ CREW focuses on artistic projects that blend music, skate, art, and more.

They sought a visual identity that defies conventions: a logo that breaks design rules by using Comic Sans, notorious for its controversial reputation in the graphic design community. This choice playfully embodies their creative essence.

My task was to bring this unique vision to life, crafting a logo that embraces the unconventional and reflects their artistic spirit.

The result is a bold and memorable identity that captures the fun and rebellious nature of GUÁ-GUÁ.

2025