Boiler, an event organization, engaged us to promote their Halloween-themed event. The concept aimed to create an immersive experience where participants, upon saying 'trick or treat,' would be transported into a Halloween-themed environment, with a clown as the central figure. The project was executed with enthusiasm, and we were pleased with the final outcome.
The production team consisted of:
Creative Direction and Production: Gregory Belisario
Direction, Camera, and Editing: Daniel Salazar
Set Assistance: Eloy Goncalves
Art Assistance: Natalia Boccardo
Art Department and Co-Direction: Myself
Art Department, Assistant Direction
Video reel campaign
2023
In this commercial, a guest arrives at a Halloween party in their costume. Upon opening the door, he encounter a terrifying clown who greets him. The clown sprays the guest with a spray that features the Boiler and Otra Rutina logos, completely transforming him. From that moment on, the guest experiences a night of terror, fun, and madness.
For the guest's costume, I was inspired by a special Halloween episode of Timmy Turner, where he wears a toilet paper costume. Similar to the commercial, in that episode, a wish to the fairy godparents transforms innocent costumes into realistic and terrifying characters.
For this commercial, we transformed an entire house, decorating it with special lighting and props to create the perfect atmosphere for Halloween night. We conducted several camera and lighting tests, and noted the missing elements to ensure an efficient shoot. We prepared every detail to make the house the ideal setting for this night of terror and fun.
The commercial is divided into several stages: the guest's arrival, their entrance into the house, and the terrifying experiences they encounter. The closing scene shows a flyer with the official announcement of Boiler's Halloween party. The video ends with the guest entering the house.
This was nice. We had a night of intense work, but the final result was great. The editing of this project is one of my favorites, especially due to the movement, rhythm, and colorization. Thanks to the experience we gained with Otra Rutina, we were able to collaborate with Boiler, and it's gratifying to see how one project opens doors to new opportunities. I'm very grateful for these experiences and for the people who make them possible.